Marketing Executive



What is the work like?

Your work would involve:

  • researching the market, consumer attitudes and competitors
  • coming up with ideas for marketing campaigns
  • arranging for advertisements to go into newspapers, magazines, the trade press, TV or radio
  • organising the production of posters, flyers and brochures
  • writing and distributing press releases and mailshots
  • maintaining a database of customers
  • arranging sponsorship
  • organising and attending events and exhibitions
  • making sure that all parts of a campaign run smoothly
  • reporting on the campaign’s progress to managers
  • networking with clients, suppliers and the media.

In some jobs you may be known as a marketing officer, brand executive or account executive.


You would typically work standard office hours, Monday to Friday, with occasional extra hours at busy times such as the run-up to a campaign launch. You may also need to attend networking events in the evenings.

The work is mainly office-based, but you may also travel to meet clients and attend conferences, exhibitions and product launches.


  • Starting salaries can be between £18,000 and £22,000 a year
  • With experience, this can rise to between £25,000 and £40,000
  • Marketing directors can earn £50,000 a year or more.

Figures are intended as a guideline only.

What skills and knowledge will I need?

As a marketing executive, you should have:

  • excellent spoken and written communication skills
  • creative thinking
  • good organisation and planning skills
  • the ability to work well as part of a team
  • drive, motivation and enthusiasm
  • the ability to work under pressure and to deadlines
  • the confidence to 'sell' your ideas
  • attention to detail
  • good business sense and budget awareness.
What opportunities are there?

You might be employed by a marketing agency or consultancy, or you could work directly for an organisation's in-house marketing department. Larger companies in all kinds of industries can spend a considerable amount of money on marketing.

With experience, you could specialise in a particular type of marketing, or be promoted to marketing manager. You could also choose to become a freelance marketing consultant, or move into a related area like advertising, sales or public relations.

Jobs may be advertised in the local, national and industry press, on graduate recruitment websites, and by specialist recruitment agencies.

Sign up for the Level 3 Marketing Studies Course

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